What Is a Model Appointment in Aesthetic Medicine
Introduction
Model appointments are becoming increasingly common in aesthetic medicine, offering patients access to discounted treatments while supporting practitioner training, education, and content creation. But what exactly is a model appointment and how does it differ from a standard aesthetic treatment?
This guide explains what model appointments are, why clinics offer them, and what patients should consider before booking one.
What Is a Model Appointment?
A model appointment is an aesthetic treatment offered at a reduced price in exchange for the patient's participation as a treatment model. This participation may include:
- Before and after photography
- Video recording of the treatment process
- Use of results for educational demonstrations or case studies
- Observation by trainees or other practitioners
The treatment itself is still a real medical procedure, delivered by a qualified professional, using the same products and clinical standards as a standard appointment.
Why Do Clinics / Practitioners Offer Model Appointments?
Clinics and practitioners use model appointments for several legitimate reasons:
- Training and skill development for new or existing practitioners
- Teaching and demonstrations during workshops or mentoring sessions
- Marketing and educational content such as social media or websites
- Documenting real patient outcomes for case studies
Because these appointments provide additional value to the clinic beyond the treatment itself, they are often offered at a discounted rate.
How Are Model Appointments Different From Standard Appointments?
While the treatment process is similar, there are some key differences:
- Model Appointment = Discounted price / Standard Appointment = Full price
- Model Appointment = Photos (+- video) required / Standard Appointment = Optional or not included
- Model Appointment = May involve observation / Standard Appointment = Usually private
- Model Appointment = Limited flexibility / Standard Appointment = More scheduling flexibility
Who Are Model Appointments Best For?
Model appointments may suit individuals who:
- Are comfortable being photographed or filmed
- Are looking for more affordable access to treatments
- Understand and accept the educational purpose
- Have realistic expectations about outcomes
They may not be ideal for those seeking maximum privacy or complete control over how content is used.
Key Takeaway
Model appointments are a legitimate, widely used part of aesthetic medicine. When delivered by qualified professionals and supported by proper consent, they offer a safe and transparent way for patients to access discounted treatments.